Who We Are

OUR STORY

Sartyoon Sang is the brand of craft-working home-based workers. Sartyoon Sang's strength is sustaining the heritage & cultural handicraft through organized Business Development Groups (BDGs) at the gross root level throughout Sindh province. The basic concept of the brand is Empowering Handicrafts by Indus Valley women. Our Artisans have a very rich concept of all types of Hand embroidery, Applique & Patch work of heritage/old-age & cultural stitches (Tanka’s) & new stitches. We always promote cultural crafts on new, innovative designs and products with value addition. We try to make it possible in the range of all people in reach.

 

OUR ROOTS

The Sindh Rural Support Organization (SRSO) was incorporated on May 29, 2003, as a not-for-profit organization, registered under Section 42 of the Companies Act 2017 (formerly known as the Companies Ordinance, 1984). Funded by the Government of Sindh with an endowment that grew from Rs. 500 million to Rs. 1 billion, SRSO operates in 15 districts across Sindh—including Sukkur, Khairpur, Ghotki, Naushehroferoz, Sh. Benazirabad, Sanghar, Badin, Thatta, Mirpurkhas, Umerkot, Shikarpur, Jacobabad, Larkana, Kashmore-Kandhkot, and Qamber-Shahdadkot—covering 695 Union Councils. With a 17-year history, SRSO’s mandate is to alleviate poverty by harnessing people’s potential through community empowerment, skills enhancement, capacity building, and development of community-supported infrastructure projects, alongside support for income generation, enterprise development, and microcredit.

Since 2007, SRSO has promoted craft enterprises as an alternative livelihood (non-farm) through its Craft Enterprise Development (CED) Section, focusing on developing, promoting, and reviving traditional skills, particularly handicrafts, in rural Sindh. We organize rural artisans, 50% of whom are women from underdeveloped areas, and upgrade their skills through capacity-building training, product designing, and business development exercises. Craftwork, the third-largest non-farm skill in Sindh after agriculture and livestock, is primarily done by rural women, who contribute over 50% to their household incomes.